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Meet the Speakers

Sessions
Fri., 9 AM — Postcard Marketing - 5 Principles You Must Apply for Success || Details »
Sat., 9 AM — Workshop: Session Two, "Direct Mail Marketing"
Sat., 1:30 PM — Panel: Ask the Speakers, "Direct Mail Marketing " || Details »
Joy Gendusa, is the Founder and CEO of PostcardMania, the nation's fastest growing direct mail postcard marketing firm, recognized by Inc Magazine in 2005. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania now employs over 140 people, has seen positive expansion every year since its inception and is currently on an 18 million-dollar-revenue run rate for 2006. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards -all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. As an Expert Author, Joy's marketing and business articles are in nearly 1000 on-line publications. More articles of hers or about her have appeared in national print publications like Inc Magazine, Millionaire Blueprints, National Mortgage Broker, American Printer Magazine, Gulf Coast Business Review, Instore Magazine, Pro Jeweler Magazine, Realtor Magazine, Scotsman Guide, Tampa Bay Business Journal, Target Marketing Magazine, VOWS and more. PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They have helped businesses in over 350 industries all over the country to expand through the use of direct mail marketing techniques. Visit her web site at www.postcardmania.com »
Sessions
Fri., 1:45 PM — Secrets of Power Publicity || Details »
Sat., 9 AM — Workshop: Session Two, "Publicity"
Sat., 1:30 PM — Panel: Ask the Speakers, "Public Relations " || Details »
Marsha Friedman is the president and CEO of Event Management Services, Inc., (EMSI) a leading publicity firm that was founded nearly 18 years ago. Her firm has successfully vaulted national publicity campaigns for many well known clients such as, Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and NFL Hall of Fame Quarterback Y. A. Tittle.
 
Her firm continues at top speed representing a diverse group of experts and corporations in the fields of health-care, politics, real estate, finance, law, music, gourmet foods and consumer related products. EMSI also produces Direct Response Radio and TV commercials and infomercials with an award winning team that handles all aspects of production and media placement.
 
Prior to the founding of EMSI, Marsha used her savvy marketing and PR experience to help create one of the largest and most important investment and economic forums for investors and economists alike. These seminars attracted thousands of investors from all over the world to hear internationally renowned economists and legislators such as former President Gerald R. Ford, General Alexander Haig, Federal Reserve Chairman Alan Greenspan, and Nobel Prize laureate, Frederich Von Hayek.
 
Additionally, Friedman has been giving back to the community that has served her. A mother of three and a grandmother who also is raising one of her grandchildren, Friedman co-founded a charity called, Cherish the Children Foundation. This year her non-profit group celebrated their 18th Annual Christmas party for approximately 500 Foster children and parents in Pinellas County. The organization, which has been acclaimed by the White House, aids disadvantaged and foster children to lead a better life.
 
Learn more about Marsha Friedman and Event Management Services at www.event-management.com »
Sessions
Fri., 9 AM — 37 Simple Steps to Build Your Business on the Internet || Details »
Sat., 9 AM — Workshop: Sessions One & Three, "Internet Marketing"
Sat., 1:30 PM — Panel: Ask the Speakers, "Internet Marketing " || Details »
Ed Taylor has spent the last 10 years solving problems and increasing the bottom line of over 600 clients in more than 100 industries worldwide. He has been responsible for more than $575,000,000 in increased online related revenues. Ed has seen and dealt with every type of small business you can imagine. And he's studied and solved every kind of Internet marketing question, problem, challenge and opportunity. Ed's uncanny ability to increase web based business income and improve the quality and quantity of leads has captured the attention and respect of CEOs, best-selling authors, entrepreneurs and marketing experts world-wide. His clients range from multi-national conglomerates to small local businesses and professional practices. Through the use of 'eyetracking heatmaps' and other state-of-the-art technologies Ed has helped identify many website marketing mistakes that curtail the quality and quantity of results. Ed is one of very few people who realize that, from a marketing perspective, most small business websites are ill conceived and poorly executed and more importantly he knows how to fix the problems. What distinguishes Ed Taylor's presentations from most other "Internet Experts" is that they are crammed full of proven Internet-related business-building strategies and techniques, which are simple, easy to understand and easy to implement. Visit his website at www.edtaylor.com »
Sessions
Sat., 3:15 PM — How to Write and Execute a Marketing Action Plan || Details »
Arte Maren has been a speaker and a consultant for professional associations, franchises, privately held companies and corporations for over 25 years. He has made hundreds of appearances before corporate, sales, management and executive audiences.
 
Traveling all over the world, he has appeared on radio and television in some eight countries and in just about every state in the U.S. (including such shows as Larry King, Tom Snyder and Voice of America.) His current television show, BusinessWise, airs on over 50 cable television stations in the United States.
 
He is the President of Professional Enhancement Systems, Inc., a unique training and consulting company with a focus on increased personal and executive ability and personal growth.
Sessions
Fri., 9:00 AM — Surveying Your Target Market - The Necessary Evil || Details »
Sat., 1:30 PM — Panel: Ask the Speakers, "Marketing Surveys" || Details »
Mark DeEulio is an internationally recognized motivational speaker, executive trainer and consultant. He has spoken to well over 300,000 people in Canada, the U.S. and other countries over the last 20 years assisting them with business and people skills, necessary to business success in today's fast pace and ever changing market. His background and training in communications and management technology give him the skill and insight to provide workable tools for both the executive and the individual, no matter what walk of life. He is currently a featured speaker for several of the top management consulting companies in the US.
Sessions
Fri., 4 PM — How to Create your USP (Unique Selling Proposition) || Details »
Sat., 1:30 PM — Panel: Ask the Speakers, "Clever Marketing Ideas " || Details »
Jerry Dyas is President of Trade Only Design Library, Inc. - the design industry's largest product database used exclusively by designers, architects, facility managers, retailers and other professional buyers. Jerry has been at the helm of major corporations where he earned a solid reputation for growing customer bases, designing aggressive programs to acquire new clients and implementing project management methodologies that produced consistent and high quality results. During his reign as CEO of a business consulting firm, his company gained recognition as one of Inc's 500 fastest growing companies. In his career as a Corporate Leader, Jerry has launched seminars nationwide as a means of attracting and acquiring new business. He's a nationally recognized sales and marketing strategist with an impressive history of driving revenues through "out-of-the-box" marketing strategies for start-up and mature organizations nationwide.
Sessions
Fri., 4 PM — Email Marketing: Tips, Strategies & Techniques || Details »
Sat., 9 AM — Workshop: Sessions One & Three, "Email Marketing"
Sat., 1:30 PM —Panel: Ask the Speakers, "Email Marketing & Customer Retention " || Details »
Len Bruskiewitz has spent his entire career in the high tech industry with a focus on easy-to-use small business products/services and currently serves as the Director of Global Partner Programs at Constant Contact, the leading small business email marketing solution. Prior to Constant Contact, he held a variety of leadership roles at Intuit, including launching an award-winning Internet business, running UK operations, leading business development efforts for multiple groups and managing corporate financial planning. During his tenure at Intuit revenue grew from $40M to $1.7B. Len also founded a successful consulting practice focused on high growth start-up companies which gave him direct experience in running a small business. Len holds an MBA from the University of San Diego and a Bachelor's degree in Finance & Economics from Boston College.
Sessions
Fri., 1:45 PM — How to Cost-Effectively Generate New Business with Radio & TV Advertising || Details »
Sat., 9 AM — Workshop: Session One, "Radio & TV Advertising"
Sat., 1:30 PM — Panel: Ask the Speakers, "Radio & TV Advertising " || Details »
Bob Francis, EMSI's Vice President of Commercial Productions, is one of the pioneers in the direct response advertising industry. Bob began his career began in 1983 as the producer of the hour long infomercials for the Lowry Group and National Super Star, two Real Estate seminar companies. In 1987 Bob's direct response company produced over twenty infomercials for a wide variety of products ranging from real estate courses, self-help courses, car waxes, vitamins, weight loss products to beauty products. Bob's most recent TV commercial hit was "8 MINUTE ABS" which he wrote, produced and directed and which has sold over twenty million dollars in the first eighteen months it aired and is still being sold on the internet today.
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