Session Details

Joy Gendusa "Postcard Marketing- 5 Principles You Must Apply for Success"

When it comes to marketing with postcards there is no better person to learn from. With years of experience using postcard marketing herself and for her broad clientele, Joy has it down to a science. Learn the 5 principles that will make or break you when it comes to marketing with postcards.

Joy's session will include:

What design is really all about in postcard marketing and what simple mistakes can doom your campaign from the start.

How to find a targeted mailing list that will generate interest in your particular product or service.

The biggest and most frequent mistake that marketers make when it comes to advertising with postcards.

How to choose the magic offer that your target market will respond like crazy to.

What is the easiest way to track response and make sure you are getting a good ROI (Return on Investment)?

Plus, the highly sought after but hardly believable secret in marketing that when discovered will find you laughing all the way to the bank!

Learning the basics is key to understanding any subject. Learning how a successful entrepreneur evolved them is another story.

Ed Taylor "37 Simple Steps to Build Your Business on the Internet"

The internet is the latest and greatest marketing tool and if you aren't already taking full advantage of everything it has to offer then you are missing out- BIG TIME. Search Engine Optimization (SEO), Pay Per Click (PPC), Landing Pages -- it can all be overwhelming. This is where Ed comes in. During this extended session he will simplify it all for you and teach you exactly what you need to do to ensure your company is getting the maximum amount of business available from the internet. What is the best way to increase your direct mail response using a simple internet tool? How can you get your website to come up first (without paying Google) when someone searches for your products and services? How do you get listed on the internet for free whether or not you have a website? What on your website is preventing the search engines from finding you and sending business your way? How much should you be willing to pay for PPC (Pay Per Click) and how do you know if it's worth it? How do you make sure you are only paying for the most cost effective Pay Per Click search terms? What MUST your website include? What is an 'eyetracking heatmap' and how do you setup your website so that your visitors actually convert into paying customers? The list goes on and on. Ed will answer all of your questions about marketing on the internet and show you internet tools that you never knew existed.

Marsha Friedman "Secrets of Power Publicity"

When it comes to publicity, there's no one better to ask than Marsha Friedman. She's been placing businesses, authors, and even celebrities in the media spotlight for nearly 18 years and is known as a leader in the industry.
 
Media attention is one of the most important vehicles for promoting your business. We're not talking paid advertisements here – we're talking about TV, radio, magazine, and newspaper interviews. These interviews build your company as the go-to business in your community and drive new customers to your business like never before.
 
You'll learn 10 easy steps to growing a profitable business through publicity. You'll also learn the secrets to getting your company's name noticed by the media:

By learning the tricks of the trade, you'll take home tools to guide your company to publicity success.

Bob Francis "How to Cost-Effectively Generate New Business with Radio & TV Advertising"

Television and Radio advertising have been around for a long time, but many businesses don't realize what kind of response they can receive from this type of advertising. Bob will discuss how to bring in new customers through this lucrative marketing approach and fill you in on the most important points that every direct response TV & Radio ad must include. Is this a good media for your business? Can you afford it? Find out the answers to these questions and more during this session.

Len Bruskiewitz "Email Marketing: Tips, Strategies & Techniques"

In this session you will learn how permission-based email communications can solidify existing relationships, initiate new ones and convert one-time clients into long-term customers. The session will cover the fundamentals of email marketing (including the do's and don'ts to be both legal and effective) and explain why email is one of the most powerful and affordable marketing tools being used by small businesses today. You will also learn how relationship-building emails leverage the investment you are making in all other forms of marketing, allowing you to grow your business more efficiently. Attend this session and find out why email marketing is a MUST for your marketing plan and how to use it as a key part of your strategy.

Jerry Dyas "How to Create your USP (Unique Selling Proposition) "

What makes your business better than the guys down the street? Why should customers use you rather than your competition? What is your company's Unique Selling Proposition? If you don't have one that you are using regularly in your marketing, then you are missing out on a key branding tool. During this session learn how to create an effective USP for your business.

Panel Discussion, "Ask the Speakers"

Joy Gendusa, Direct Mail Marketing
Marsha Friedman, Public Relations
Ed Taylor, Internet Marketing
Bob Francis, Radio & TV Advertising
Len Bruskiewitz, Email Marketing/Customer Retention
Jerry Dyas, Clever Marketing Ideas

Here is your chance to ask the speakers all of the questions that you have about marketing and how all of this information specifically applies to YOUR company. Have an idea that you want their input on? Have a failed marketing plan that you want to find out how to improve? Want to get some FREE marketing ideas for your business? Now is the time to ask the speakers about anything and let them help you expand your business!

Mark DeEulio "Surveying-The Necessary Evil"

Who is your target market? How do you find out what they need, want, and will respond to? Whether or not you want to hear it, the answer is surveying. Without answers to these questions you are flying blind with your marketing, and your less than desirable response rates are showing it. Find out how to create surveys that will tell you exactly what to include in your marketing copy. How do you know what survey questions to ask? How do you know who to survey? Is it best to conduct an online survey, a phone survey or a survey in person? What do you do if you conduct a survey and it doesn't result in clear answers? How to you take your completed surveys and design an effective marketing piece based on the results?

Learn all of this and more during this vital session.

Arte Maren "How to Write and Execute a Marketing Action Plan"

The number one complaint from those who have attended other marketing seminars is that they never actually implement the great ideas that they learn. They get back to the office and just fall back into their normal routines. This boot camp is going to put an end to that problem once and for all! During this two hour session you will learn how to write out, step-by-step, exactly how you are going to implement everything that you learned over the last two days. There will be marketing professionals in the room to help you one-on-one to develop your plan. They will work with you to ensure that your marketing action plan is fully drawn out and sufficient to take your company to the next level.

Arte Maren presentations are known as immediately applicable due to what he calls "motivation married to mechanics". Arte provides the "nuts and bolts" of improving internal and external situations, conditions, statistics and motivation thru proper planning.

Each attendee will leave with a plan for action!

Exceeding Expectations!
Arte provides attendees with "greater than expectation" delivery.

His workshop will include:
• Strategic Planning: The Overview
• Utilizing Resources: The Key
• Execution: The Coordination
• Review: The Observation

Tentative schedule, subject to change.