Who is your target market? How do you find out what they need, want, and will respond to? The answer is, by surveying. Without answers to these questions you are flying blind with your marketing, and your less than desirable response rates are showing it. Find out how to create surveys that will tell you exactly what to include in your marketing copy. How do you know what survey questions to ask? How do you know who to survey? How do you take your completed surveys and design an effective marketing piece based on the results?
 
Learn all of this and more during this vital session.

Television and Radio advertising have been around for a long time, but many businesses don’t realize what kind of response they can receive from this type of advertising. Bob will discuss how to bring in new customers through this lucrative marketing approach and fill you in on the most important points that every direct response TV & Radio ad must include. Is this a good media for your business? Can you afford it? Find out the answers to these questions and more during this session.

The internet is the latest and greatest marketing tool and if you aren’t already taking full advantage of everything it has to offer then you are missing out- BIG TIME. Search Engine Optimization (SEO), Pay Per Click (PPC), Landing Pages -- it can all be overwhelming. This is where Ed comes in. During this extended session he will simplify it all for you and teach you exactly what you need to do to ensure your company is getting the maximum amount of business available from the internet. What is the best way to increase your direct mail response using a simple internet tool? How can you get your website to come up first (without paying Google) when someone searches for your products and services? How do you get listed on the internet for free whether or not you have a website? What on your website is preventing the search engines from finding you and sending business your way? How much should you be willing to pay for PPC (Pay Per Click) and how do you know if it’s worth it? How do you make sure you are only paying for the most cost effective Pay Per Click search terms? What MUST your website include? What is an ‘eyetracking heatmap’ and how do you setup your website so that your visitors actually convert into paying customers? The list goes on and on. Ed will answer all of your questions about marketing on the internet and show you internet tools that you never knew existed.

Do you consider yourself an expert in your field? Could you teach someone who knows little or nothing the ins and outs of your industry? How do you become recognized as a local or national expert in your field? How do you get an editor to write stories about you in their publication? How do you get interviewed as a guest on radio and TV and have your phone ring off the hook with prospects that want to do business with YOU? How do get published all over the internet and get prospects to your website without spending a dime on pay-per-click? If you aren’t currently getting tons of new leads from stories written about you in newspapers and magazines or guest appearances on radio and TV, then you are missing out on a potentially HUGE revenue stream for your business. Marsha will let you in on these secrets and more and show you how simple it really is to get an endless supply of local and national media exposure for you and your company.

When it comes to marketing with postcards there is no better person to learn from. With years of experience using postcard marketing herself and for her broad clientele, Joy has it down to a science. Learn the 5 principles that will make or break you when it comes to marketing with postcards. Joy’s session will include:

In this session you will learn how permission-based email communications can solidify existing relationships, initiate new ones and convert one-time clients into long-term customers. The session will cover the fundamentals of email marketing (including the do’s and don’ts to be both legal and effective) and explain why email is one of the most powerful and affordable marketing tools being used by small businesses today. You will also learn how relationship-building emails leverage the investment you are making in all other forms of marketing, allowing you to grow your business more efficiently. Attend this session and find out why email marketing is a MUST for your marketing plan and how to use it as a key part of your strategy.

Competition is brutal. Every business needs a way to differentiate themselves from their competitors. What makes you better than the guys down the street? What do you offer that your competitors don’t? Ensure that your competitors aren’t benefiting from YOUR marketing dollars. Learn how to create a USP for your business and how and when to use it.

The number one complaint from those who have attended other marketing seminars is that they never actually implement the great ideas that they learn. They get back to the office and just fall back into their normal routines. This boot camp is going to put an end to that problem once and for all! During this session you will learn how to write out, step-by-step, exactly how you are going to implement everything that you learned over the last two days. There will be marketing professionals in the room to help you one-on-one to develop your plan. They will work with you to ensure that your marketing action plan is fully drawn out and sufficient to take your company to the next level.